Related: This messaging app for teens is now worth $1Bįor years, Whisper has been using human moderators to vet posts. The goal is that these posts never go live on Whisper and that they're filtered out proactively. Whisper bans things like bullying, fat-shaming and slut-shaming. "We set the tone in the very beginning to be positive," he said. Heyward says it's the company's core competency. That's why the startup - whose golden rule is, "Don't be mean, don't be gross, and don't break the law" - has been laser-focused on moderating its content. "We're actually really not even about anonymity, we're about authenticity," said Heyward, 28, while noting that the company treats all its user data "like private health information." CEO Michael Heyward says Whisper is about sharing "real thoughts, real feelings."Ĭreating a safe space for authenticity isn't easy. On Friday, it announced that it has 20 million active users in 187 countries - double the number of users it had six months ago. Since then, the company has been quietly swelling. The Guardian published an article questioning Whisper's claims of anonymity but later walked back some of its reporting. "It’s the open-ended, sexual secrets that end up attracting heated, back-and-forth responses.Whisper has raised over $61 million in funding, but it hit a road bump in October 2014. " When someone posts a funny Secret, it can get thousands of likes, but few comments," Huet wrote. The idea is that the most popular "secrets" will make it the farthest, but you can also see posts based on location. Secret lets users create posts to be passed on through friends, and friends of friends. So why are some people opting for anonymous gossip apps to find hook ups instead?Įllen Huet wrote in Forbes that the anonymous sharing app Secret is on its way to becoming the new Tinder.
The trend also includes similar apps Grindr, Down, and Pure. The rise of apps that cater to hookups has made meeting people online more fun, easy, and socially acceptable.
These features have created an app that's taking the dating world by storm. People rave about Tinder because it works like a game, mitigates rejection, and matches by mutual attraction.
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